Follow`Lead` in terms of Digtal Marketing is an event when a potential customer is
willing to provide important data such as name, telephone number, email and willingness to be contacted by our sales/marketing company
to put information of the products and services we sell on his/her mind.
Capturing leads may start from building a website to the Internet that provides information on products and services.
We use the technique of bringing traffic to websites by means of SEO, creating natural organic content or by advertising.
Not only a website, business owners feel the need to have an account on social media such as Twitter, Facebook, Instagram and even create a blog
specifically about company products. Source leads come from all kinds of directions, from search engines, websites, blogs, youtube and social media. Social media like Facebook and Instagram turned out to be powerful enough to bring in buyers
.
Even when business owners feel that the Lead is effective enough from Instagram, Facebook or YouTube, there are many new business owners
who prioritize managing Facebook, Instagram, youtube accounts seriously without the need to feel important to buldi,create,maintain a website.
Then time goes on, Chat messengers like BBM, Whatsapp, Line, Telegram, Kik, Slack appear.
Internet users experience changes behaviour, from what they had been spent a lot of time browsing websites, then switching to social media, video and
also apparently set aside a lot of time to engage intents communication through messenger chat.
What should be done by the company owner, digital marketing / sales facing this change. How to share allocations
budget advertising on Digital Banners on a website, blog, adnetwork network, mobile application, social media or advertising content inserts on
messenger chat. Determining priorities for getting leads from many sources is now diverse and confusing. We look back at the history of how users extract information before deciding to buy.
1. Users search for information from Search Engines ->, so let’s allocate budgets to search engines so that our website is ranked first, either by paying or by creating many organic content.
2. Users search for information by asking friends about the status of social media updates such as Twitter and Facebook -> let’s create an our own brand with mention of that user with our product information in reply to social media. Or we create an instagran ads, twitter, facebook ads according to the user’s profile / interest.
3. Users are looking for entertainment and information through youtube videos-> Business owners do not want to lose this opportunity, let’s make a video to showcase our products and services.
4. Users search for information by chatting in a group or private messages .-> Well, this is a new challenge, how do we capture users via messenger chat?
Telegram is an innovative chat messenger introducing telegramBot first, but for some reason until now, Telegram has not been able to rival whatsapp with 1.5 billion users.
How to use WhatsApp to get leads?
Here is a demo of the experiment results on how to make potential bots get leads
How does it work?
This bot needs to be connected to the backend server so that bots can interact with the user, bots can offer questions obtained from the database,
and the application on the backend will then match the answers from the user so that they can be directed to the next question.
Example first question: do you have a car? if the answer is yes then the next question is asked what car brand does the user have?
if the answer is no, then the next question is the question whether you have a bike ? This nested question is stored in the database.
The answer from the user will also be stored in the database.
What kind brands and industries are suitable for applying this method? I think all industries need this method.
Lets say Property / Real Estate. Do people who have enough property investment funds spend a lot of time browsing the internet or chatting?
you may call this as a fiction case but it can happen, notice this: A property agent company with 30 sales people arming sales agents with a bot.
The bot will explain properties, photos and downloadable PDF brochure documents. Bots provide prospective buyers’ data profile questions directly through WhatsApp. Data is stored in the database and can be followed up by each sales by opening the dashboard provided. 30 Sales can see conversations that occur between bots and users, and each salesperson can follow up casually. Keep in mind,
that these prospective buyers are those who are willing to search for property information through whatsapp numbers provided by the Agent property Company. Previous bots have provided information to prospective buyers and then this would be sales task as a human to follow up.
Similar things can be applied such as car dealer agents, motor dealer agents, ins urance, financial lending institutions, electronic product agents and so on.
Employ bot to your number WhatsApp account to provide questions and answers with your prospective customers. If you convince that whatsapp have a potential to capturing leads, but don’t know how, lets discuss at kukuhtw at gmail dot com
